Filmland Spirits is a new non-distilling producer aiming to to blend the worlds of film and whiskey together. They are out the gate this month with three new releases, with each expression scripted to a unique, retro style concept.
The idea behind Filmland goes something like this, according to the brand: “Filmland approaches whiskey production much like the making of a feature film. The creative team starts with their vision for an original retro B-Movie concept. This evolves into a script with robots and monsters, heroes and villains and a plot that keeps your mouth watering. From there, Filmland Spirits designs an original movie poster in pulp-style art consistent with the B-movie genre; this becomes the front label for each expression, a truly unique innovation in the world of spirits.
“The bottle itself is tall, heavy and distinct and inspired by the world of moviemaking. Consumers will have the chance to preview each story on the back label which shows a synopsis of the B-movie and the key characters.”
Further details on each story can be found on their website, including snippets of the script, storyboards and an animated trailer.
“After a lifetime of blending together passions for storytelling, movie-making and whiskey, we are thrilled to invite everyone to the premiere of Filmland Spirits,” said Filmland Spirits CEO, Troy Bolotnick, in a prepared statement. “I’m incredibly proud of the crew we’ve assembled and all the creativity and skill that has resulted in our award winning bourbons and rye.
“They are delicious and fun, outrageous and unique and I can’t wait for our audience of customers to dim the lights, grab a bottle and enjoy the show.”
As for the whiskeys, they were all sourced in Kentucky. Offerings include “Moonlight Mayhem!” – Bourbon (SRP: $54.99), “Moonlight Mayhem! Extended Cut” – Cask Strength Bourbon (SRP: $79.99) and “Ryes of the Robots” – Rye Whiskey (SRP: $59.99).
The bottles are available at select spirits stores in California and Kentucky. Filmland Spirits are also available for purchase via their website and select e-commerce retailers, and can be shipped to a large number of states in the U.S.
Extended details from the brand on each whiskey are below.
- The first expression in Filmland Spirits core whiskey lineup, “Moonlight Mayhem!” – Bourbon is a small batch straight bourbon whiskey aged in a white American Oak casks for 4+ years. This 94 proof whiskey is delicious and sweet, with notes of cherry and citrus on the nose, vanilla and caramel on the tongue and an intricate finish of toffee and toasted oak. Emphasizing versatility, this Bourbon can be enjoyed neat, on the rocks or in a cocktail. Consumers will be delighted and terrified by the Moonlight Mayhem! story: the Romeo and Juliet inspired saga is set in a post-modern world where werewolves are the dominant species on planet earth. Consumers will wonder if hero Tommy Dawson and Slyvane Saxon, his shape-shifting carnivorous girlfriend, can protect their love from disapproving families and dangerous foes? Or if she will be unable to resist sinking her teeth into the delicious snack that is her sweetheart?
- Like classic films that get the extended cut treatment, Filmland Spirits second core expression “Moonlight Mayhem! Extended Cut” – Cask Strength Bourbon is a small batch straight bourbon just like “Moonlight Mayhem!”. It is also aged in white American Oak casks for 4+ years, but comes in at a proof of 115. This cask-strength bourbon has special notes and flavors one wouldn’t experience with the regular strength: it keeps consumers on the edge of their seats with twists and turns of cherry and chocolate on the nose and tongue, a spectacularly creamy mouthfeel and an endless finish of cacao, leather and applewood. Enjoyed neat or with a drop of water, this expression will surely delight consumers. Just like the original story, Moonlight Mayhem! Extended Cut continues the saga between Tommy Dawson and Slyvane Saxon but with the inclusion of deleted scenes from the original script, making for an extra rich story.
- Filmland Spirits third expression – “Ryes of the Robots” – Rye Whiskey – is a small batch straight rye whiskey aged in white American Oak barrels for 4+ years. This complex 94 proof rye whiskey has spicy notes of cinnamon and clove on the nose, mint and pepper on the tongue and a long chocolatey finish with subtle hints of oak. Best served neat, on the rocks or in a cocktail, this rye is sure to please whiskey fans who prefer a bit of zest in their dram. Like the whiskey itself, the Ryes of the Robots story provides a spicy take on the world’s future. In the aftermath of the Automation Wars of 3050, the world rejects technology and embraces a simpler time where cocktail clubs are the new state houses and bartenders hold sway. When a fallen technology titan builds an army of robotic bartenders to conquer the world, the only hope is Courtney Winters, the Cocktail Consortium’s number one bartender. Can she fend off this despotic army of mechanized mixologists or will this be the world’s unhappiest hour?!