Famous Grouse, one of the most popular blended Scotch whiskies in the world, now has a new master blender at the helm by the name of Craig Johnstone.
Johnstone, it was noted, brings nineteen years of industry experience to the role in the UK and most recently in Tasmania. Following in the footsteps of previous Master Blenders including Gordon Motion and Kirsteen Campbell, he becomes “one of a select few people who know the unique blend of whiskies that combine to form Scotland’s favourite whisky and holder of a Royal Warrant.”
“It is a privilege to be Master Blender for The Famous Grouse and to be part of the team that are the current custodians of this amazing brand,” said Johnstone in a prepared statement. “This beloved Scotch Whisky has played a prominent role in my life, part of so many celebrations with family and friends – just the aroma gives me a sense of being back home.”
I’m looking forward to delivering the high quality and character that is expected of The Famous Grouse and continuing the legacy of this well-loved whisky.”
In his role Johnstone will be based at parent company Edrington’s ‘106 Sample Room in Glasgow, where an estimated 11,000 samples of single malts, grains and blends are stored and where a team of blenders nose up to 600 samples a day to guarantee what’s described as the aroma, flavour and character of The Famous Grouse blend.
In ascending to this role, the new master blender, after completing a degree in astrophysics, found that his first job was as a Scotch Whisky distillery tour guide. The experience led him to focus his ambitions on the industry and develop an interest in sustainability in spirits distillation.
“Craig is a talented master blender and his experience and passion for the brand and for exploring new ideas in sustainability will help us to build on the global success of The Famous Grouse and also rise to the challenge of our Net Zero ambitions,” noted Joakim Leijon, Global Brand Director for The Famous Grouse.