A new whiskey from actor Matthew Lillard is casting a spell on drinkers across the country, as he recently introduced Quest’s End, a whiskey that’s all in for the Dungeons & Dragons world.
He, along with screenwriter Justin Ware and Blue Run Spirits co-founder Tim Sparapani, founded Find Familiar Spirits five years ago. This autumn, they launch the new whiskey … but there’s a twist.
Quest’s End will feature a D&D-themed series of 16 collectible expressions of blended bourbon whiskeys.
And to boot, the limited-edition bottles will see new chapters of a D&D-inspired saga written by Kate Welch, a well-known dungeon master and game designer.
According to an article in The Hollywood Reporter, Lillard and Ware’s friendship and tabletop gaming roots go back a ways, and culminated as the pair co-founded Beadle & Grimm’s, which makes upscale versions of gear for tabletop games such as D&D and Magic: The Gathering.
Sparapani, also a long-time friend of the pair, recently sold his Blue Run Spirits to Molson Coors.
Lillard, in a phone interview with Forbes Magazine, said, “Communities respond when you pay them the respect of building something luxury. We built something special (with Beadle & Grimm’s products). The idea of that really made sense when we applied it to whiskey. It’s specifically built for fandom. It’s a powerful approach to competing, (because) I’m certainly not The Rock or George Clooney. We’re finding communities and building specifically for them.”
With three different batches of bourbons, they hired Ale Ochoa as master blender to finish the Quest’s End series.
The first release, Quest’s End: Paladin, is set to hit shelves in October. And every three months after, for the next four years, they will release the other themed expressions, which includes the Rogue, Warlock and Dragon editions.
In the Forbes article, Lillard noted that each bottle will sell for $150, and each will be individually numbered. “Each (expression) drop is an addition to a saga told over all 16 drops.”
Quest’s End will only be available online, through Seelbach’s, for delivery to 41 states in the U.S.