Arby’s. is. getting. its. own. smoked. bourbon.
We could simply leave this story with those seven words and call it a day, but of course you want the other details if you’ve read past that sentence, so here you go: Arby’s has teamed up with craft distillery Brain Brew to produce a limited edition bourbon that’s been smoked with the same real woods used to smoke their meats.
The new Arby’s Smoked Bourbon, according to those behind it, is “enhanced with the same smoked flavor as their meats. American oak is smoked in a patented process with hickory, mesquite, and pecan smoke from Sadler’s Smokehouse in Texas – where much of Arby’s finest meats are smoked. The oak is then placed in the bourbon, The bourbon is then ‘WoodCraft’ finished by placing the smoked wood inside where it is heated and cooled to replicate the variation of temperature through the seasons.”
The result? What’ described as “a familiar smokiness and bold flavor that all Arby’s fans know and love.”
This bourbon follows on the heels of last November’s extremely popular Arby’s Curly and Crinkle Fry Vodka “that was distilled with authentic ingredients to match the flavor profile of Arby’s signature curly and crinkle fries,”
“After our successful vodka launch last year, we knew we wanted to release another unexpected liquor that our fans of legal drinking age can responsibly pair with our menu items,” said Jim Taylor, President of Arby’s, in a prepared statement. “Arby’s smoked meats are the cornerstone of our brand, so why not use our expertise to create a delicious smoked bourbon that complements the flavors and enhances the experience of enjoying our Smokehouse Sandwiches?”
“We were thrilled to partner with Arby’s to craft Arby’s Smoked Bourbon,” added Doug Hall, the CEO and co-founder of Brain Brew. “We take pride in the hours of research, detail and innovation that goes into creating custom bottles of bourbon for our collaboration partners as well as consumers and enjoyed recreating one of Arby’s signature flavor profiles using the same smoked woods that they use at Sadler’s Smokehouse.”
Arby’s Smoked Bourbon, bottled at 90 proof, will be available exclusively at ArbysSmokedBourbon.com (ships only to CA, CO, FL, KY, NH, NY, and Washington DC) beginning Wednesday, October 19 at noon ET for $60 plus tax. Likely to sell out quickly, there will be a second drop. Consumers that sign up to become an Arby’s member before October 19th, at 11:59PM ET will “get early insight into when there will be a second chance to get Arby’s Smoked Bourbon.”
Additionally, for those that want an “elevated experience” there will also be available for $50 + tax a cocktail smoker with woodchips, shaped like Arby’s iconic brown hat, that will compliment the whiskey “by infusing the cocktail with an added smoky aroma from woodchips, giving users a uniquely delicious bourbon experience.”